CHALLENGE
Our objective is to select an advocacy brand that we felt was incomplete or outdated and to execute a comprehensive rebranding that is cohesive, flows smoothly, and resonates with the targeted audience.
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GOAL
Throughout my process, my goal was to retain the original playfulness of the WWF branding by incorporating an animal within the logo, while also creating other sub-elements that complement it and reflect the numerous other areas the brand addresses.
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RESULT
The brand has evolved into a captivating narrative, seamlessly integrating visuals and interactions. From the primary and secondary logos to the packaging of the seed packets, every element harmonizes effortlessly, fostering a strong connection to the nature of the branding.